"This data shows how brands can gain momentum and traction through insight-driven strategies. "Navigating influencer marketing can be difficult for brands, especially in the alcoholic beverage industry," noted Dickman. Those between the ages of 25 to 29 represent the largest portion of the audience, at 20%. Millennial Women Are Largest Audience: Millennials and women are the most engaged followers when it comes to alcoholic beverage posts from influencers. It’s clear that short-form videos are a worthwhile investment for brands. Win with Snackable Content: TikTok Videos and Instagram Reels have the highest engagement rate and represent an impactful way to reach target audiences. It should be noted that TikTok prohibits content creators from paid promotion of alcoholic beverages, and assumes this engagement rate solely applies to organic posts. TikTok on Top: While Instagram and Facebook saw the largest number of alcoholic beverage-centric posts, the clear platform winner is TikTok, with an impressive engagement rate of 4.06%. While this gives a high-level look at the amount of people engaging with content, here are deeper insights into performance: Overall, influencer posts mentioning alcoholic beverages had an average engagement rate of 1.14% per post, with an estimated 1.65 billion viewers of this content. Leveraging Tagger’s social intelligence engine, Signals, the Alcoholic Beverage Influencer Index looks at the overall performance of influencer content from January 1, 2023, through May 31, 2023. The State of Influencer Marketing for Alcoholic Beverage Brands Our team partners with brands to help find the best way forward and identify a strategy that aligns with their goals and what audiences resonate with today – this latest Index is a continuation of our commitment to helping companies find success in the influencer marketing space." "With stringent requirements and responsible drinking guidelines, marketing teams are navigating a variety of considerations that can impact their campaigns. "While it’s clear that influencers are a prominent strategy for alcoholic beverage brands, it’s critical that companies understand the unique challenges and opportunities of the space today," said Dave Dickman, CEO at Tagger Media. This study aims to highlight today's trends and opportunities for brands to gain traction through influencer partnerships.
With this volume of posts, it can be hard for companies to stand out. More than 25,500 influencers shared 168,000 posts promoting alcoholic beverages. The Index reveals that influencer marketing efforts are a dominant strategy for beverage brands. SANTA MONICA, Calif., June 28, 2023-( BUSINESS WIRE)- Tagger Media, the global technology leader powering influencer marketing and social intelligence, today releases its Alcoholic Beverage Influencer Marketing Index, which identifies trends in influencer marketing for the 2023 Winter and Spring months. Its other products include Yank, a universal uninstaller and Sonar, a file monitor utility.Latest Data Highlights Influencer Marketing Trends for Alcoholic Companies Matterform was founded in 1992 and launched one of the first e-commerce Web sites in 1994.
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Matterform Media, based in Albuquerque, NM, is a leading provider of software for the Macintosh computer. Matterform recommends OS X 10.4 (Tiger) or 10.5 (Leopard) for use with Time Tagger. Time Tagger is currently a Mac-only product and runs natively on Intel or PowerPC Macs.
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Custom tags can easily be created on the same window. The main Time Tagger window features a large, easy-to-read field of text snippets, or tags, which users can click on and off to describe the work they are doing at any moment. Climate Tagger is a new suite of software tools to help strengthen and unite organizations and individuals using knowledge to fight climate change, impr.
Time Tagger simplifies this vital business task by eliminating the projects, clients, tasks and timers that bog down other time-tracking solutions and replacing them all with a unique and intuitive tagging metaphor. Many professionals, from graphic designers to attorneys, rely on time-tracking software to record how they spend their time and to generate invoices for billable hours. Revolutionary new tag-based interface makes time-tracking simpler and more elegant than it’s ever been beforeĪlbuquerque, NM (February 10, 2009) - Matterform Media ( today announced the immediate availability of Time Tagger version 1.0, a time-tracking program for Macintosh that introduces a revolutionary new tag-based interface. For more info, contact: Michael Herrick, RTF/Word version of this press release Matterform Media Announces Time Tagger 1.0
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